Our story begins in the magical land of Morocco, nestled on the northwestern tip of Africa, just south of the Meditereanean Sea, separated from the rest of the continent by the towering Atlas Mountains and by the sandy wide expanses of the Sahara desert. Morocco is uniquely blessed with the very special gift of Argan Oil. It was here that Canadian Entrepreneur Sam Bouji, developed a deep connection with everything about argan oil - its health and beauty benefits, its taste, the magic of its country of origin, and the community that produces it.

Upon learning everything that he could about argan oil, Sam came to believe so passionately in the healthy and transformative effects of this oil, that he wanted to share it with the rest of the world.

Fueled by this passion, Sam founded the company, Beauty Nut, which uses precious argan and other precious oils like prickly pear oil, in all of its products. Most of the oil used is produced by local Moroccan women’s cooperatives. The income from this production provides women in the region with more opportunities, independence and education for themselves and for their children. After observing first hand how hard the Moroccan women worked to produce these oils, Sam felt a strong sense of gratitude and a deep sense of connection to the land and to its people. Through these products, Sam hopes to inspire women to discover and love their natural beauty - both inside and out - and believes that women are the future.

Our story does not end here. Additionally, Sam is committed to helping to create 10,000 jobs in the agriculture sector of the region, and to donating 10% of profits back to the communities that produce the argan oil used in Beauty Nut products. Sam’s passion for argan oil has brought his unique vision of pure, organic products to the world through Beauty Nut. The company’s future plans include; planting acres of new argan trees and building a facility dedicated to researching the health and beauty benefits of argan oil.

To offer beauty products of the highest caliber that are 100% USDA-certified organic, all-natural, clean and cruelty-free, while leading the way for socially conscious businesses.

• To develop quality products of the highest caliber that deliver results
• To empower women and inspire them to love their natural beauty - both inside and out
• To promote the idea that women are the future
• To promote clean beauty with products that are simply purposed and made with all-natural ingredients
• To only use 100% USDA-organic certified oils - nature’s richest source of essential fatty acids, antioxidants and vitamin E in every Beauty Nut product
• To purchase directly from local Moraccan producers whose trees are grown in USDA-certified organic soil
• To conserve Moroccan traditions and culture
• To encourage social responsibility and social good by buying directly from local producers in Morocco and donating 10% of our profits back to the community