FOUNDER OF BEAUTY NUT
Argan oil is made from the nuts of the argan tree (Argania spinosa), a tree native to the country of Morocco. It is considered to be one of the rarest oils in the world. In its raw, cold-pressed form, argan oil is used for numerous medicinal and cosmetic purposes. Toasted argan oil is widely used for culinary purposes in Moroccan cuisine, while argan pulp is made into a spread, similar to peanut butter.
Beauty Nut founder Sam Bouji, an Arab-Canadian entrepreneur, has developed a deep connection with everything about argan oil – its health and beauty benefits, its taste, the magic of its country of origin, and the community that produces it.
Much of the oil used today is produced by local women’s cooperatives. The income from this production provides women in the region with more opportunities, independence and education for themselves and their children.
That’s why Sam is committed to help create 10,000 jobs in the agriculture sector of the region, and to donate 10% of profits back to the communities that produce the argan oil used in Beauty Nut products.
Sam’s passion for argan oil has brought his unique vision of pure, organic products to the world through Beauty Nut. The company’s future plans include planting acres of new argan trees and building a facility dedicated to researching the health and beauty benefits of argan oil.
At Beauty Nut we value five core principles.
We believe in developing quality products that deliver results – products that help improve hair and skin health and appearance, slow the signs of aging, and empower our customers to feel confident about the products they use.
We believe in promoting clean beauty – with products that are simply purposed and made with clean, all-natural ingredients.
We believe in using 100% USDA-certified-organic argan oil – nature’s richest source of essential fatty acids, antioxidants, and vitamin E – in every Beauty Nut product, purchased directly from local Moroccan producers whose trees are grown in USDA-certified-organic soil.
We believe in creating exceptionally beautiful packaging that will delight visually and reflect the quality of the superior product within.
We believe in encouraging social responsibility and social good by buying directly from local producers in Morocco and donating 10% of our profits back to the community.