Our Story


"I founded Beauty Nut in order to share the unique, pure, organic argan oil with the rest of the world. By connecting local producers to a global audience, we will enrich the lives of those who produce the oil and enhance the beauty of the women who use Beauty Nut products. With Beauty Nut, I wanted to dedicate myself to building a global beauty brand that truly focuses on quality products and social good in order to help women love their beauty and to build a legacy to be proud of."

- Sam Bouji. Founder of Beauty Nut.


Our story begins in a magical land nestled on the northwestern tip of Africa, just south of the Mediterranean Sea, separated from the rest of the continent by the towering Atlas Mountains and by the sandy wide expanses of the Sahara desert. 

Morocco, a uniquely blessed country with the very special gift of Argan Oil and a community that produces it. With our founder’s strong passion and belief in this oil, Beauty Nut was born. 

Beauty Nut prides itself in producing only clean and cruelty free products made from these precious oils in Morocco. Our oils are GOAT FREE, produced by local Moroccan women’s cooperatives in the purest form. 

Our story does not end here. Beauty Nut has a vision and is committed to helping create 10,000 jobs in the agriculture sector of the region. We also donate 10% of net profits back to the communities that produce the Argan Oil used in Beauty Nut products. Our future plans include planting acres of new Argan trees and building a facility dedicated to researching the health and beauty benefits of Argan Oil. 

Giving back is part of us moving forward. 

To offer beauty products of the highest caliber that are clean, cruelty-free and made from 100% organic Argan Oil and Prickly Pear Seed Oil, while leading the way for socially conscious businesses.


  • To develop quality products of the highest caliber that deliver results 
  • To empower and inspire everyone to love their natural beauty - both inside and out 
  • To promote clean beauty with products that are simply purposed 
  • To produce products made from 100% organic Argan and Prickly Pear Seed Oil 
  • To purchase directly from local Moroccan producers whose trees are grown in USDA-certified organic soil 
  • To conserve Moroccan traditions and culture 
  • To encourage social responsibility and social good by buying directly from local producers in Morocco and donating 10% of our net profits back to the community